Top 10 CRM Software - May 2020

Compare & Choose the Best Customer Relationship Management Platform!

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# Pricing Ease of Use Tools Score Main Advantages Get Started
1

Free Account
Advanced plans: $50+/mo

Simple
Sales
Marketing
Service
9.8
  • A-Z lead management
  • Advanced marketing tools
  • Free online training
Additional Features
  • Live chat
  • Website integration
  • Analytics tools
Support
CRM Tools
  • Contact management
  • Live chat & Conversational bots
  • Reporting dashboard
  • Email Tracking & Notifications
  • Prospects, Ticketing & Forms
Marketing Tools
  • Landing pages
  • Email marketing
  • SEO & CMS
Integrations
2

Free Account

Advanced plans: $25+/mo

Simple
Sales
Marketing
Service
9.5
  • Professional Email Marketing
  • Round-the-clock support
  • Suitable for any business
Additional Features
  • Workflow editor
  • A/B testing
  • Email templates
Support
CRM Tools
  • Unlimited contact details
  • Advanced segmentation
  • Signup forms
  • Location & device reporting
  • Real-time reporting
Marketing Tools
  • Landing pages
  • Email marketing
  • SMS marketing
Integrations
3

No Free Account

Paid plans: $49+/mo

Moderate
Sales
Marketing
Service
9.1
  • Powerfull and easy to use
  • Free migration service
Additional Features
  • Note creation
  • Lead scoring
  • Win probability
Support
CRM Tools
  • Sales reporting
  • Automated deal updates
  • Task assignment
  • Audience segmentation
  • Notification emails
Marketing Tools
  • Email marketing
  • SMS marketing
  • Site messages
Integrations
4

Free Account

Advanced plans: $18+/mo

Simple
Sales
Marketing
Service
8.9
  • Tailored sales pipeline
  • Strong user experience
Additional Features
  • Calendar
  • Tracks
  • Activity reporting
Support
CRM Tools
  • Customized filtered lists
  • Customizable sales milestones
  • Task management
  • Sales pipeline dashboard
  • Advanced sales reporting
Integrations
5

Free Account

Advanced plans: $12+/mo

Complex
Sales
Marketing
Service
8.6
  • Native integrations
  • Suitable for different teams
Additional Features
  • Smart matches
  • Custom roles
  • Sales goals
Support
CRM Tools
  • Lead scoring
  • Feedback mechanism
  • Smartforms & event tracking
  • Customer satisfaction ratings
  • SLA management
Marketing Tools
  • Email marketing
  • Website tracking
  • Heatmaps
Integrations
6

No Free Account

Paid plans: $12.5+/mo

Moderate
Sales
Marketing
Service
8.2
  • Customizable live dashboards
  • A powerful mobile app
Additional Features
  • Contact map
  • File attachments
  • Customizable signatures
Support
CRM Tools
  • Call tracking and insights
  • AI Sales assistant smart contact DATA
  • Lead segmentation
  • Product report
Integrations
7

Free Account

Advanced plans: $12+/mo

Moderate
Sales
Marketing
Service
8
  • Advanced security features
  • Zia- AI-powered sales assistant
Additional Features
  • Subforms
  • Email parser
  • Web forms
Support
CRM Tools
  • SalesSignals – real-time notifications
  • Custom reports and dashboards
  • Auto responders
  • Scoring rules
  • Workflow conversion
Marketing Tools
  • Email campaigns
  • Survey campaigns
  • Marketing analysis
Integrations
8

No Free Account

Paid plans: $149+/mo

Moderate
Sales
Marketing
Service
7.8
  • All features @ all plans
  • One on one consulting
Additional Features
  • Ticketing
  • Live chat
  • Surveys
Support
CRM Tools
  • Lead nurturing
  • Sales analytics
  • Affiliate marketing software
  • Team calendaring
  • Digital document signing
Marketing Tools
  • Website builder
  • Email marketing software
  • Web analytics
Integrations
9

No Free Account

Paid plans: $39+/mo

Moderate
Sales
Marketing
Service
7.6
  • 7 minutes-response time
  • Flexible & versatile workflow
Additional Features
  • Custom tags
  • Time tracking
  • Chart view
Support
CRM Tools
  • CRM templates
  • Client management
  • Commission tracking
  • sales pipeline
  • competitors analysis
Integrations
10

No Free Account

Paid plans: $30+/mo

Complex
Sales
Marketing
Service
7.3
  • Flexible and customizable
  • Advanced sales features
Additional Features
  • Invoicing
  • Sales insights
  • Lead scoring
Support
CRM Tools
  • Pipeline management
  • Smart web forms
  • Make, receive & record calls
  • Quote builder
  • Smart notifications
Integrations
1
2
3
4
5
6
7
8
9
10

What is CRM software?

Customer Relationship Management software is essential to keep tabs on customer data. It provides information for managers and organizations to make informed decisions, known as “actionable insight”. It also supports social media integration, promotes team communication, and improves sales management.

Who needs CRM software?

We consider CRM software a necessity for any company that sells a product, provides a service or interacts with clients in any way. Sales teams, customer service teams, technical support teams, and marketing teams, stand to benefit the most. This is due to their extensive contact with customers and clients.

What are the advantages of CRM software?

CRM software makes it easy to organize and manage the information you might obtain from your customers. It streamlines many processes, improves productivity, and develops more leads. Its fluid systems keep everyone on the same page. Meetings, phone calls, and important details stay in one place. This reduces time spent tracking information, which generally improves productivity.

This software also takes cluttered information and transforms it into useful chunks of data that are easy to read and understand. Updates take place in real-time on cloud-based CRM software and keep team members up-to-date on the latest changes.

How to compare CRM software?

It’s important to take a look at what each CRM offers in each field. Many come with tools to focus on specific strategies that a business aims to improve. Others, however, have an all-encompassing approach for companies that need growth in every area.

Does it fit all the needs of my company? Marketing, service, and sales?

Companies should look for CRM software that meets their goals. They all share a similar objective with differences that can better suit niche or broad targets. Here are a few parts a CRM can focus on to make improvements. 

  • Marketing- Marketing can be automated to enhance your efforts for different parts of the life cycle of any given lead.
  • Service- An up-to-date list of contacts makes for quick resolution of issues with customers and their personalized sales details. This improves customer retention over the long-term.
  • Sales- CRM software makes it easy to analyze and plan sales strategies with the collected customer information. You can also observe a customizable interface with all the sales details.

Is it easy to use?

CRM software, like SendinBlue, usually provides a simple interface with the basic tools for marketing, sales, and service. However, alternatives like HubSpot come with a few advanced tools.

Monday.com is an example of more complex systems and a steeper learning curve. It even has sections for commission tracking, competitor analysis, and a wide variety of CRM templates. It’s necessary to sink more time into training for CRMs like this.

Does it integrate with other systems I’m using?

CRM software integrates well with social media platforms. Some provide a built-in service that syncs data automatically. Others recommend a unique strategy like an email list upload to then serve ads to matching customer contacts on Twitter and Facebook.

It also works well with calls, emails, and messages. There’s a way, though, to integrate CRM software with other common programs. This requires APIs of the existing software and some customization to integrate properly.

Is it scalable?

Most CRM systems are scalable for any company that is growing. It’s easy to plan future changes that flow with an upscale or downscale in a business. Improved decision making, enhanced productivity, better teamwork, improved call-center service, and easy information access will always add value to an expanding company.

Pricing

Most CRM software uses a monthly subscription model. These tend to vary between $12 to $20 a month. This price climbs as more features are added to each subscription. There are also free versions available with fewer features. Some, like HubSpot, are as robust as other paid options.