What is a Marketing Video Maker?
Animoto, Magisto, and POWTOON are all examples of marketing video editors. These platforms allow you to create professional promotional videos and share them on social media channels such as Instagram and Facebook. You can even manage the process of sharing on social channels via the video maker itself and can see key statistics to understand how viewers interact with your videos.
The beauty of marketing video makers is, similar to website builders, they require absolutely zero experience and they use drag-and-drop editors. This enables digital marketers to create professional-looking videos in just a few short minutes using pre-designed (yet customizable) templates or by uploading their own content.
The marketing video creation experience oftentimes includes access to video distribution and insights that track video viewing patterns which enable you to analyze and optimize marketing videos. Comparable to other marketing platforms, subscriptions to marketing video editors are available on a monthly basis, for a fee.
How to Choose a Marketing Video Editor
When selecting a marketing video editing platform that lets you build promotional videos, be sure there are a variety of templates to choose from. This can range from remarketing ad templates for media such as YouTube to product testimonials, event RSVPs, and blog teasers.
Lastly, ensure your videos are optimized for social media, email marketing, content marketing and video advertising platforms. Likely one of the most important elements to be on the lookout for is the ability to add company branding to videos.
Here is a list of other popular features usually offered by marketing video editors:
- A wide variety of licensed music to choose from
- Access to stock images and videos
- The ability to upload your own music
- A free trial