Top 10 Competitive Intelligence Tools - March 2019

Compare the Best Digital Marketing Competitive Intelligence Tools

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# Pricing User Experience Intelligence Highlights Score Best For Open Account
1

Pro – $99.95/mo
Guru – Custom
Business – Custom
Enterprise – Custom

Excellent
  • SEO & PPC Keywords
  • Organic Rankings, Backlinks
  • Ad strategy & creatives
  • Compare domain vs domain
9.8
  • Keywords
  • Rankings
Platform Reports
Support
Countries
130+
More Info
  • SEMrush is a comprehensive, all-in-one competitive intelligence tool designed for both performance and brand marketers. Delivering insights into competitors’ organic, paid, social and content strategies, the platform also offers a range of analytical and benchmarking tools such as site audits, domain vs domain comparisons and position/keyword tracking.
  • Trial the platform with a free demo account.
2

Basic – $33/mo
Annual – $58/mo
Team – $199/mo

Moderate
  • Profitable keywords, Ad history
  • Organic ranking history, Keyword groups
9.5
  • Keywords
  • Ad Intelligence
Platform Reports
Support
Countries
2
More Info
  • Suited to small-medium businesses, SpyFu offers performance marketers a range of keyword tracking and research tools. Gain access to competitor intelligence for both Google AdWords (Keyword Spy Tool, Ad Rank Tracker, Campaign History and Keyword Grouping Tool) and organic search (Keyword ranking history, backlinks by keyword and domain vs domain comparison).
  • Trial the product with a free demo account.
  • 30-Day money back guarantee is available for premium plans.
3

Intro – $83/mo
Standard – $200/mo
Advanced – $315/mo
Enterprise – Custom

Moderate
  • Analyze competitors’ best performing creative, ad spend, placements & landing pages
9.2
  • Ad Intelligence
Platform Reports
Support
Countries
20+
More Info
  • Covering desktop, mobile, native and video, Adbeat delivers insightful data collected from over 90 ad networks. Advertisers can uncover their competitor’s best-performing ad copy and landing pages as well as their most profitable publishers. Publishers and ad networks can asses the spend of advertisers across other advertising networks and discover when competing networks add new publishers.
  • Trial the platform with a free demo account.
4

Premium – Custom

Excellent
  • Web: Traffic & engagement
  • Industry: Industry leaders
  • App: Reach & engagement, Google Play keywords
9.0
  • Traffic Analysis
  • Engagement Metrics
Platform Reports
Support
Countries
226+
More Info
  • Displaying traffic numbers and sources, geographic data and engagement metrics, SimilarWeb offers Google Analytics-like insights on your competitors’ websites. Find relevant audiences, identify new competitors and analyze industry trends with SimilarWeb’s web and mobile app data.
  • APIs, custom reports and consulting solutions are also available.
  • Trial the platform with a free demo account.
5

Standard – $46/mo
Smart – $65/mo
Professional – $164/mo
Enterprise – $659/mo

Moderate
  • Global/local keywords & rankings, site audit
  • Competitive Intel: Rankings, backlinks, keywords
8.8
  • Keywords
  • Rankings
Platform Reports
Support
Countries
160
More Info
  • As it’s name suggest, SEOprofiler offers small-medium businesses and agencies a thorough organic profile of any website. Get insights on rankings (by keyword or by page), backlinks (by anchor text or by page) and social media. SEO profiler also offers a complete website audit, covering content, links, security, performance, structured data and more.
  • Trial the platform with a free demo account or pay $1 for a 1-month ‘Smart’ plan trial.

 

6

Plan E – $399.20/mo
Plan F – $799.20/mo
Plan G – $1,199.20/mo
Plan H – $2,000/mo

Moderate
  • Keywords, rankings, backlinks
  • Search & ad analysis
  • Compare domain vs domain
8.6
  • Keywords
  • Rankings
Platform Reports
Support
Countries
20+
More Info
  • This all-in-one SEO intelligence platform offers search marketers competitive insights such as position tracking, backlinks analysis and keyword research. Serpstat also has a Site Audit tool which uncovers technical issues on your site and opportunities for optimization.
  • Trial the platform with a free demo account.
7

Basic – $29/mo
Starter – $59/mo
Professional – $99/mo
Advanced – $299/mo
Enterprise – Custom

Moderate
  • Keyword Effectiveness Index
  • Ads, Landing pages
  • Ad traffic estimates
  • Covers Google, Bing & Yahoo
8.4
  • Keywords
  • Ad Intelligence
Platform Reports
Support
Countries
4
More Info
  • Performance marketers can gain insights into their competitor’s paid activity, such as targeted keywords, ad spend, ad creative and landing pages.
  • Trial the platform with a free demo account.
8

Lite – $82/mo
Standard – $149/mo
Advanced – $332/mo
Agency – $832/mo

Excellent
  • Backlinks analysis, organic keywords & popular content
  • Compare backlinks profiles of up to 5 domains
8.2
  • Backlinks Analysis
Platform Reports
Support
Countries
150+
More Info
  • Ahrefs offers a range of intelligence tools, such as the Keywords Explorer, Content Explorer and Rank Tracker. Its standout tool however is the Site Explorer, which enables search marketers to thoroughly analyse a competitor’s backlinks profile, with insights on referring domains, pages, anchor texts and top referring content.
  • Start a 7-Day trial for $7.
9

Basic – $250/mo
Full Coverage – $333/mo
Enterprise – Custom

Moderate
  • See competitor’s top ads (creatives & formats), traffic sources, landing pages & ad networks used
8.0
  • Ad Intelligence
Platform Reports
Support
Countries
7
More Info
  • Performance marketers can access display, native and mobile ad intelligence from 90,000 advertisers in 7 countries. View ad creatives, formats and performance for your top competitors.
  • Schedule a demo to trial the platform.

 

10

Essentials – $99/mo
Advanced – $149/mo
Agency – $299/mo

Moderate
  • Competitor keyword matrix & backlinks, audience overlap
  • Keyword difficulty tool
  • SEO audit
7.4
  • Keywords
Platform Reports
Support
Countries
6+
More Info
  • Alexa offers a range of tools for content marketers, from keyword insights to competitive analysis and SEO/content audits.
  • Try the platform with a 7-Day free trial.

What Are Marketing Intelligence Tools?

Marketing intelligence tools are built to assist digital marketing professionals in the process of gaining insight into aspects of competitor marketing campaigns and activities. This includes, but is not limited to keyword research, backlinks, ad strategy, SEO, and website traffic.

Intelligence-gathering companies like SEMrush, SpyFu, AdBeat, and SImilarWeb all offer such marketing intelligence capabilities. The platforms provide insight into companies who you consider competitors and enable you to strengthen your marketing efforts with the knowledge you gain. Each marketing intelligence tool is equipped with different features, so there is sometimes a need to use two-three platforms simultaneously.

There is a monthly fee associated with the use of marketing intelligence services that can range from a few dollars, well into the hundreds each month.

How to Choose A Marketing Intelligence Tool Provider?

You want to pinpoint a few key elements when selecting a marketing intelligence tool or suite of tools. First thing’s first, make sure you can access a free seven-day trial (or longer if there is the option).

This will ensure you have time to learn the platform before spending a significant amount of money on a tool that you cannot properly navigate. Additionally, if you are going to invest time, energy, as well as money into learning a new platform — know that the platform will provide value to you and your digital marketing team.

As a result, look only for the features you need. In terms of features/capabilities, digital marketing professionals should look for marketing intelligence platforms that allow them to access some or all of the below parameters:

  • Website Traffic Monitoring
  • Search Engine Ranking
  • Social Monitoring
  • Media Mentions
  • Site Changes
  • Ad Analysis
  • Site Speed
  • Keywords
  • Backlinks