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Pro – $99.95/mo
Guru – Custom
Business – Custom
Enterprise – Custom
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- SEO & PPC Keywords
- Organic Rankings, Backlinks
- Ad strategy & creatives
- Compare domain vs domain
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9.8
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More Info
- SEMrush is a comprehensive, all-in-one competitive intelligence tool designed for both performance and brand marketers. Delivering insights into competitors’ organic, paid, social and content strategies, the platform also offers a range of analytical and benchmarking tools such as site audits, domain vs domain comparisons and position/keyword tracking.
- Trial the platform with a free demo account.
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| 2 |
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Basic – $33/mo
Annual – $58/mo
Team – $199/mo
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- Profitable keywords, Ad history
- Organic ranking history, Keyword groups
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9.5
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More Info
- Suited to small-medium businesses, SpyFu offers performance marketers a range of keyword tracking and research tools. Gain access to competitor intelligence for both Google AdWords (Keyword Spy Tool, Ad Rank Tracker, Campaign History and Keyword Grouping Tool) and organic search (Keyword ranking history, backlinks by keyword and domain vs domain comparison).
- Trial the product with a free demo account.
- 30-Day money back guarantee is available for premium plans.
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| 3 |
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Intro – $83/mo
Standard – $200/mo
Advanced – $315/mo
Enterprise – Custom
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- Analyze competitors’ best performing creative, ad spend, placements & landing pages
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9.2
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More Info
- Covering desktop, mobile, native and video, Adbeat delivers insightful data collected from over 90 ad networks. Advertisers can uncover their competitor’s best-performing ad copy and landing pages as well as their most profitable publishers. Publishers and ad networks can asses the spend of advertisers across other advertising networks and discover when competing networks add new publishers.
- Trial the platform with a free demo account.
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| 4 |
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- Web: Traffic & engagement
- Industry: Industry leaders
- App: Reach & engagement, Google Play keywords
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9.0
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- Traffic Analysis
- Engagement Metrics
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More Info
- Displaying traffic numbers and sources, geographic data and engagement metrics, SimilarWeb offers Google Analytics-like insights on your competitors’ websites. Find relevant audiences, identify new competitors and analyze industry trends with SimilarWeb’s web and mobile app data.
- APIs, custom reports and consulting solutions are also available.
- Trial the platform with a free demo account.
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| 5 |
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Standard – $46/mo
Smart – $65/mo
Professional – $164/mo
Enterprise – $659/mo
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- Global/local keywords & rankings, site audit
- Competitive Intel: Rankings, backlinks, keywords
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8.8
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More Info
- As it’s name suggest, SEOprofiler offers small-medium businesses and agencies a thorough organic profile of any website. Get insights on rankings (by keyword or by page), backlinks (by anchor text or by page) and social media. SEO profiler also offers a complete website audit, covering content, links, security, performance, structured data and more.
- Trial the platform with a free demo account or pay $1 for a 1-month ‘Smart’ plan trial.
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| 6 |
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Plan E – $399.20/mo
Plan F – $799.20/mo
Plan G – $1,199.20/mo
Plan H – $2,000/mo
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- Keywords, rankings, backlinks
- Search & ad analysis
- Compare domain vs domain
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8.6
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More Info
- This all-in-one SEO intelligence platform offers search marketers competitive insights such as position tracking, backlinks analysis and keyword research. Serpstat also has a Site Audit tool which uncovers technical issues on your site and opportunities for optimization.
- Trial the platform with a free demo account.
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| 7 |
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Basic – $29/mo
Starter – $59/mo
Professional – $99/mo
Advanced – $299/mo
Enterprise – Custom
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- Keyword Effectiveness Index
- Ads, Landing pages
- Ad traffic estimates
- Covers Google, Bing & Yahoo
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8.4
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More Info
- Performance marketers can gain insights into their competitor’s paid activity, such as targeted keywords, ad spend, ad creative and landing pages.
- Trial the platform with a free demo account.
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| 8 |
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Lite – $82/mo
Standard – $149/mo
Advanced – $332/mo
Agency – $832/mo
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- Backlinks analysis, organic keywords & popular content
- Compare backlinks profiles of up to 5 domains
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8.2
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More Info
- Ahrefs offers a range of intelligence tools, such as the Keywords Explorer, Content Explorer and Rank Tracker. Its standout tool however is the Site Explorer, which enables search marketers to thoroughly analyse a competitor’s backlinks profile, with insights on referring domains, pages, anchor texts and top referring content.
- Start a 7-Day trial for $7.
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| 9 |
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Basic – $250/mo
Full Coverage – $333/mo
Enterprise – Custom
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- See competitor’s top ads (creatives & formats), traffic sources, landing pages & ad networks used
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8.0
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More Info
- Performance marketers can access display, native and mobile ad intelligence from 90,000 advertisers in 7 countries. View ad creatives, formats and performance for your top competitors.
- Schedule a demo to trial the platform.
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| 10 |
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Essentials – $99/mo
Advanced – $149/mo
Agency – $299/mo
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- Competitor keyword matrix & backlinks, audience overlap
- Keyword difficulty tool
- SEO audit
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7.4
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More Info
- Alexa offers a range of tools for content marketers, from keyword insights to competitive analysis and SEO/content audits.
- Try the platform with a 7-Day free trial.
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