Top 10 Landing Page Builders - September 2019

Compare the Best Landing Page Builder Platforms

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# Plans Ease of Use Integrations Score Core Strengths Open Account
1

Free Account
$8.50/mo – Combo
$12.50/mo – Unlimited
$16.50/mo – eCommerce
$24.50/mo – VIP

Simple
9.8
  • Drag & drop, user-friendly builder
  • App market with wide range of integrations
Sample Templates
Templates
35

Free Trial
Free Plan
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
2

14 Day Free Trial
$25/mo – Standard
$48/mo – Professional
$199/mo – Advanced

Simple
9.5
  • User-friendly editor
  • Best range of conversion tools & templates
  • Educational tools
Sample Templates
Templates
160+

Free Trial
14 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
3

$12.30/mo – Email
$40.18/mo – Pro
$135.30/mo – Max
$839/mo – Enterprise

Moderate
9.1
  • All-in-one platform including email marketing, webinar solutions, CRM & more
Sample Templates
Templates
150+

Free Trial
30 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
4

$69/mo – Core
$99/mo – Optimizer 
$179/mo – Team & Agency
Custom – Enterprise

Simple
8.9
  • Unique collaboration tool
  • User- friendly editor
  • Dynamic Text Replacement
Sample Templates
Templates
200+

Free Trial
14 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
5

Free Account
$8/mo – Limited
$16/mo – Pro

Simple
8.7
  • Simple, drag & drop editor
Sample Templates
Templates
25

Free Trial
14 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
6

$29/mo – Create
$49/mo – Automate
$109/mo – Agency
$185/mo – White Label

Moderate
8.5
  • Landing page integrations
Sample Templates
Templates
100+

Free Trial
14 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
7

$16/mo – Basic
$42/mo – Professional
$83/mo – Pro Plus
Custom – Enterprise

Moderate
8.3
  • Custom code editing
  • Dynamic Text Replacement for search campaigns
Sample Templates
Templates
100+

Free Trial
14 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
8

$79/mo – Essential
$159/mo – Premium
$399+/mo – Enterprise

Moderate
8.1
  • Easy to use drag & drop editor
  • Dynamic Text Replacement
Sample Templates
Templates
125+

Free Trial
30 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
9

$25/mo – Basic 
$42/mo – Standard 
$84/mo – Plus
$169/mo – Pro

Moderate
7.9
  • Embed external widgets
  • Real-time stats with multiple data recipients
Sample Templates
Templates
90+

Free Trial
30 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up
10

$997/yr – ClickFunnels
$2,997/yr – Full ClickFunnels Suite

Simple
7.7
  • Smart sales funnels
  • Visitors’ segmentation based on actions
  • Built-in email autoresponder
Sample Templates
Templates
125+

Free Trial
14 Days
Additonal Integrations
Conversion Optimization Tools
A/B Testing
Lead Capture
Analytics
Pop Up

What is a Landing Page?

In the digital marketing realm, a landing page is a standalone page on your website designed to receive traffic from a specific marketing campaign (PPC/Google AdWords, Facebook, email marketing etc.). Landing pages are designed to actuate visitors to take a specific action (the goal of your campaign), most commonly- fill out a lead form, make a purchase, register or open an account or download an informational guide.

There are two types of landing pages:

  1. Lead generation
  2. Click-through

A lead generation landing page collects information including name, address, phone number and email- demographic information that will be used to contact potential leads and encourage them to convert at a later stage (either offline or online). Lead generation landing pages can offer the visitor an incentive for submitting their details, such as a free online resource. Click-through landing pages are best implemented when the user can convert online- such as make an eCommerce purchase, register for an event or register for/open an account.

Here are a few best practices for marketers to include on their landing pages:

  • Main Headline
  • Call-to-Action (CTA)
  • Unique Selling Point
  • Reinforcement Statement/ Closing Statement
  • Hero Shot (Image)
  • Thank-you-Page
  • Trust elements (Reviews)
  • Security elements (SSL, payment systems-when relevant)
  • Social Proof
  • Benefits

What is a Landing Page Builder?

You can build a landing page with ease – often in a matter of minutes- with a landing page builder. Landing page builders utilize drag-and-drop editors, enabling you to build a landing page without the need for web development/design skills. An exceptional landing page builder will include some (or all) of the below features:

  • Intuitive, what-you-see-is-what-you-get drag-and-drop builder
  • Professionally designed, modern and responsive templates
  • Range of testing tools
  • Third party integrations
  • Relevant apps
  • Customer support via phone, live chat or email

How to Choose a Landing Page Builder?

During the landing page builder selection process, look for landing page builders that include access to:

  • Free apps, tools and stock images
  • A variety of mobile-optimized templates
  • Tracking and CRM tools or integrations
  • A/B testing features for optimization

Ultimately, as landing pages are campaign-specific, measurement is a massive component of gauging the success, and the overall ROI of your campaign. Assess the effectiveness of landing pages with conversion metrics- the number of leads captured, purchases/registrations made or increased metrics in traffic. This is why A/B testing is so important. Changing elements on your landing page can have great effects on your conversion rate. Being able to test which changes or elements work best (via an A/B testing tool) will be the key to optimizing your campaigns’ performance – and proof of a great landing page builder.