Top 10 Email Marketing & Automation Tools - October 2019

Compare The Top Email Marketing & Automation Tools And Find The Best Platform For Your Business!

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# Pricing
Ease of Use Templates Score Main Advantages Open Account
1
Free - $25+/mo
$25+/mo
$25+/mo
$25+/mo
$25+/mo
$39+/mo
$39+/mo
$66 - $173+/mo
Custom
Simple
9.8
  • All-in-one Sales & Marketing Platform
  • User-Friendly Automation Tools
  • Landing Page Builder
Conversion Optimization Tools
  • Send time optimization
  • Real-time reports
  • Clickers engagement map
  • Openers & clickers world map
  • Dynamic lists management
Additional Marketing Tools
  • CRM Platform
  • Online Chat
  • SMS & Social Media Posts
  • Landing Page Builder
  • Full GDPR Compliance
  • Free Account (up to 300 emails/day)
Integrations
2
Free - $10+/mo
$15+/mo
$30+/mo
$50+/mo
$75+/mo
$150+/mo
$240+/mo
$475+/mo
$500+/mo
Moderate
9.5
  • Advanced Segmentation
  • Comparative Reports
  • Multivariate Testing
Conversion Optimization Tools
  • Tracking Software
  • A/B tests
  • Multivariate Testing
Additional Marketing Tools
  • Auto Social Media Posts
  • Remarketing ads
  • Landing Pages
Integrations
3
Free - $13.99/mo
$21.99/mo
$31.99/mo
$51.99/mo
$81.99/mo
$164.99/mo
$254.99/mo
$494.99/mo
$659.99+/mo
Moderate
9.1
  • Code Editor
  • Engagement Automation
  • Photo Editing
Conversion Optimization Tools
  • Geo Tracking
  • A/B tests
  • Reports
Additional Marketing Tools
  • Auto Social Media Posts
  • Surveys
  • Targeted Emailing
  • Unlimited Video Storage
Integrations
4
$9+/mo
$23+/mo
$39+/mo
$69+/mo
$111+/mo
$179+/mo
$239+/mo
$369+/mo
Custom
Simple
8.9
  • Dynamic, customized lead scoring
  • Unlimited, flexible segmentation
Conversion Optimization Tools
  • Site & Event Tracking
  • Geo Tracking
  • A/B tests
Additional Marketing Tools
  • Auto Social Media Posts
  • SMS
  • 14-Day Free Trial
Integrations
5
Free - $50+/mo
$50+/mo
$90+/mo
$130+/mo
$230+/mo
$2,000+/mo
$3,250+/mo
$3,250+/mo
$3,250+/mo
Moderate
Unlimited
8.7
  • All-in-one marketing & sales software
  • Free CRM platform
Conversion Optimization Tools
  • Analytics
  • A/B testing
  • Attribution reporting
  • Calls-to-action
  • Reporting dashboards

 

Additional Marketing Tools
  • Lead Generation Tools
  • Marketing Automation & Workflows
  • Landing Page & Form Builder
  • Social Media Management
  • Blog, SEO & CMS

 

 

Integrations
6
$7/mo
$12/mo
$24/mo
$38/mo
$55/mo
$160/mo
$194/mo
Custom
Custom
Simple
8.4
  • Bounce Management
  • Media Server
  • Dynamic Contact Groups
Conversion Optimization Tools
  • Tracking Software
  • A/B tests
  • Reports
Additional Marketing Tools
  • Landing Pages
  • Remarketing
  • Online Surveys
  • SMS
Integrations
Get 10% off Monthly Plans
7
Free - $41/mo
$41/mo
$41/mo
$83/mo
$124/mo
$249/mo
$458/mo
$874/mo
Custom
Complex
Unlimited
8.1
  • Multi-channel Marketing
  • Flexible API
  • eCommerce CRM
Conversion Optimization Tools
  • Lead scoring
  • Conversion tracking
  • Purchase intent report
Additional Marketing Tools
  • Auto Social Media Posts
  • SMS
Integrations
8
Free - $149
$29 - $149
$29 - $149
$49 - $149
$89 - $249
$199 - $499
$299 - $989
Custom
Custom
Simple
7.9
  • Advanced marketing automation
  • Drag & drop email builder with modern designs
Conversion Optimization Tools
  • A/B tests
  • Advanced analytics
  • Geo tracking
  • Send time optimization
  • Email personalization
Additional Marketing Tools
  • Auto Social Media Posts
  • Landing Page Builder
  • Embedded Forms
  • Subscribe Button
  • Free Account (up to 5 subscribers)
Integrations
9
$5+/mo
$10+/mo
$20+/mo
$40+/mo
$95+/mo
$225+/mo
$335+/mo
Custom
Custom
Moderate
7.7
  • Expert guidance and live support
  • Event Marketing
Conversion Optimization Tools
  • Tracking Software
  • Click-tracking heat map
  • Google Analytics
Additional Marketing Tools
  • Auto Social Media Posts
  • Event Marketing
  • Surveys
  • Coupons
Integrations
10
$12.30+/mo
$12.30+/mo
$20.50+/mo
$36.90+/mo
$53.30+/mo
$118.90+/mo
$205+/mo
$369+/mo
$839+/mo
Moderate
7.4
  • 1,000 free iStock images
  • All-in-one digital marketing platform
Conversion Optimization Tools
  • Real-time activity tracking
  • A/B tests 
  • Advanced analytics
  • Global View
Additional Marketing Tools
  • Landing Pages
  • Auto Social Media Posts
  • Webinars
  • Surveys
Integrations

What is Email Marketing Automation?

Email marketing and automation platforms have multiple purposes, one being to drive sales, another to increase conversions, qualified leads and other factors also predetermined to be goals.

Focusing on email marketing, traditional platforms essentially allow you to send email blasts and track parameters like click through and open rate.

Adding automation to your email marketing campaigns enables you to first set conversion goals, and second – automate many of the elements of an email campaign, including:

  • Sending thank you emails after a purchase is made
  • Gaining insight as to which emails contacts open
  • Sending special offers including discounts
  • Sending abandoned cart reminders

Marketing automation software is capable of monitoring every digital interaction a lead has with your business, making it more sophisticated than traditional email marketing platforms.

Lead Scoring

Another important component of email marketing and automation is lead scoring. Lead scoring is the process of assigning a value to leads which represent the stage they are at within your conversion funnel. This important aspect can lead to more targeted marketing efforts and cohesiveness between the marketing and sales team, which will in-turn result in increased sales.

Automation creates a sense of connectedness for those on your email list, leading them through the complete marketing journey until the desired action is taken and a conversion occurs.

Finally, you can think of automation in terms of inbound and outbound marketing. Traditional email marketing doesn’t allow marketers to do much but send email blasts, collect minimal data and use it to make optimizations to text in upcoming emails as a result. This process is outbound only.

Automation, however, sends a different message, and quite literally, creates an inbound marketing experience where two way communication is not only something that is sought out, but encouraged.

How to Compare Email Marketing Software

There are a few key elements to be on the lookout for when comparing and selecting the best email marketing software for your marketing needs:

  • Pre-designed Mobile-Responsive Templates
  • Third-Party Apps/Integrations
  • List Segmentation Abilities
  • Personalization Capabilities
  • Advanced Analytics Tools and A/B Testing Tools
  • Heatmaps
  • 24/7 Customer Service
  • Lead Collection Tools
  • Ease-of-use